Stop guessing where and when the next job is. We already know.
Tactrak pinpoints the homes in your service area most likely to need a replacement in the next 6–12 months — and hands you the mailer, the addresses, and the timing. No dashboards to interpret. Nothing to adjust. Just the next campaign, ready to send.
Three steps. No dashboards to interpret.
ServiceTitan shows you your data. Housecall Pro shows you your data. Jobber shows you your data. None of them answer the one question that matters: which homes in your service area need replacement right now? Tactrak does.
Tell us your zip.
Enter your zip code and what you install — AC, heat pump, furnace, water heater. 30 seconds, no credit card.
We score every home.
Our engine returns a Replacement Probability Score for your service area and flags the homes most likely to need you in the next 6–12 months.
You send the campaign.
Pick the matching Playbook. Copy is pre-written. Addresses are exported. Timing is already locked to your market's seasonal curve. Mail it. Close it. Repeat.
Two scores. One revenue gap. Six plays.
Tactrak doesn't just show you the market opportunity. It shows you whether your business is set up to capture it — and the dollar gap between the two. Then it hands you the playbook to close it.
Replacement Probability Score
A 0–100 score per zip code that ranks how likely homes in your service area are to need replacement in the next 6–12 months. You see the score. Your competitor doesn't.
Capture Readiness Score
A 6-question diagnostic that scores whether your operation is equipped to convert the leads these playbooks generate. Surfaces exactly which gaps are costing you — missed calls, slow response, no follow-up, no review system.
Dollar-Value Gap Analysis
The math in plain English: "Your zip has $181,000 in replacement opportunity. You're equipped to capture $32,000 of it. The $148,000 gap is what the right operational upgrades would unlock."
6 Pre-Built Campaign Plays
The playbooks are the product. Each one tells you exactly who to target, what to mail, how to reach them, when to send it, and what it'll cost. No filter sliders. No decisions. Just execute.
Copy, Lists, Scripts
Pre-written mailer copy with merge fields auto-populated from your zip data. CSV address list exports ready for your printer. Follow-up scripts and review-request sequences built in. Generate a mail-ready campaign in under 10 minutes.
ITBEHERE Text-Back Integration
Pro includes ITBEHERE's missed-call text-back — when a prospect calls and you can't pick up, the system auto-texts them inside 60 seconds. The job you couldn't answer doesn't end up on your competitor's schedule. Playbooks find them. Text-back catches them.
Each play is a full campaign. Not just a list of leads.
Every playbook covers all four phases of the sale — outreach, follow-up, closing, and review. You don't get a spreadsheet and a pep talk. You get the mailer, the scripts, the scheduling sequence, the close framework, and the review cadence. Pre-written. Ready to run.
The Replacement Zone
The manufacturer's clock has run out on a huge chunk of your zip. Message: "Your system is 15 years old — here's what Carrier, Lennox, and Trane say about systems this age." Factual. Not alarmist. Positions you as the expert, not one of three bidders.
Forced Replacement
Older AC systems run on refrigerant that was banned in 2020. Every recharge now runs $250–$1,500. One more recharge is a down payment on a new system. You don't sell urgency — the math does. You just name what's already happening.
Pre-Season Surge
4–6 weeks before peak season — before phones explode and you're 5–7 days out. $79 tune-up is the entry point. 50 tune-ups typically surface 10–15 replacement jobs. The inspection report becomes the sales tool.
New Homeowner Window
The 2-week window after a deed transfer on an older home. They just spent big, they have no HVAC company yet, and the inspector said "functional" without mentioning the system is 5 years past recommended life. First name they hear wins them for life. 5–15/week, high-touch.
Efficiency Upgrade + Rebate Stack
Systems that still work but waste $400–$600/year on an old SEER rating. Most owners never call you — nothing's broken. Lead with the cost of doing nothing, then the rebate stack. Federal + state + utility can cover 30–40% of the ticket.
Water Heater Failure Prevention
Water heaters don't gradually fail — they rupture and flood. Average damage: $5,200, not counting mold. Replacement: $1,500–$4,500. Fastest close in home services, often same-day. For HVAC+plumbing ops, this is high-volume revenue that complements long HVAC cycles.
Unlock Your First Playbook
Run the free Market Opportunity Audit — pick any one of the 6 playbooks, export 100 addresses, and prove the ROI before you pay a dollar.
Here's exactly how the new revenue shows up.
The mechanism is simple: same marketing budget, but mailing only the homes Tactrak flags as replacement-ready instead of blasting a zip-bomb of everyone. Untargeted mail gets 0.3% response. A Tactrak-qualified list gets 2%+. Every added job comes from that one difference. Drag the sliders — the math below shows every step.
Four inputs you already know
Every other number below is calculated from these four. No projections, no magic.
Prove the model for free. Scale when the math is obvious.
The free tier gives you a real playbook execution — not a teaser. Pick one play, see your data merged into the copy, export 100 target addresses, mail them. If that produces one $11,500 job, the ROI is proven before you've paid a dollar.
Market Audit
Run one zip, pick one playbook, prove the ROI before you pay anything.
- Full Market Opportunity Score (RPS)
- Full Capture Readiness Score (CRS)
- Revenue Gap Analysis with dollar values
- 1 zip code · 1 playbook execution
- 100 target addresses (CSV export)
- Follow-up + review scripts included
- Additional zip codes
- Seasonal demand forecast
- Missed-call text-back
- Rebate calculator with dollar values
Pro
Playbooks paired with ready-customers. Just run the campaign that scores the best based on the data.
- Up to 10 zip codes
- All 6 playbooks unlocked
- Unlimited address-list exports
- Seasonal demand forecasting
- Competitor density data
- Rebate calculator with dollar values
- Monthly data briefing email
- Missed-call text-back (ITBEHERE integration)
Enterprise
For agencies, multi-location operators, and contractors who want the filter engine.
- Everything in Pro
- Unlimited zip codes
- Adjustable filter panel
- Custom playbook builder
- Full competitor density monitoring
- Dedicated account manager
- Priority support
| Capability | Free | Pro | Enterprise |
|---|---|---|---|
| Zip codes | 1 | 10 | Unlimited |
| Replacement Probability Score (RPS) | ✓ | ✓ | ✓ |
| Capture Readiness Score (CRS) | ✓ | ✓ | ✓ |
| Revenue Gap analysis | ✓ | ✓ | ✓ |
| Playbooks unlocked | 1 of 6 | All 6 | All 6 + custom |
| 4-phase campaign system (copy + scripts) | ✓ | ✓ | ✓ |
| Address export cap | 100 | Unlimited | Unlimited |
| Seasonal demand forecast | — | ✓ | ✓ |
| Competitor density data | — | Summary | Full monitoring |
| Rebate calculator with dollar values | — | ✓ | ✓ |
| Monthly data briefing email | — | ✓ | ✓ |
| Missed-call text-back (ITBEHERE) | — | ✓ | ✓ |
| Adjustable filter panel | — | Read-only | Full control |
| Custom playbook builder | — | — | ✓ |
| Support | Self-serve | Priority | Priority + dedicated |
Before you run the free audit.
The questions every contractor asks in the first five minutes. Short answers. If we missed one, call (888) 789-2467.
How is this different from ServiceTitan, Housecall Pro, or Jobber?
Those platforms show you your own data — jobs you've already done, revenue you've already made. Tactrak shows you the homes in your service area that haven't called you yet but are statistically likely to in the next 6–12 months. Completely new revenue.
Isn't this just a mailing list I could buy from a broker?
A broker sells you addresses. Tactrak gives you the addresses, phone numbers, emails, the message copy, the follow-up scripts, the scheduling sequence, the closing guidance, the review-request cadence — AND the data showing which of those homes are most likely to need your services. That's the difference between a list and a playbook.
How fast can I run my first campaign?
Under 10 minutes. Run the free audit, pick a playbook, export the address CSV, and hand it to your print shop. The copy is already written with your local data merged in — you just add your phone number and send.
Do I pay for the mailers on top of the subscription?
Yes. Tactrak is the targeting + playbook layer — we don't mail or launch your campaigns for you. Mail costs are separate, typically $0.50–$1.00 per piece all-in (design, print, postage). One closed job usually pays for a full year of mail.
What if I don't want to run direct mail?
Every playbook also includes pre-written digital ad copy for Facebook, Instagram, and Google LSA — plus door-hanger templates for local plays. Use whatever channel fits your market. The targeting and messaging are already done.
I only do plumbing. Does this work for me?
Yes. Tactrak filters playbooks by trade. Plumbing-only shops see Water Heater Failure Prevention plus the water-heater versions of Replacement Zone, New Homeowner, and Efficiency Upgrade. HVAC+Plumbing operators see every play.
What does "Replacement Probability Score" actually measure?
A 0–100 score combining housing stock age, equipment lifecycle, climate stress, refrigerant exposure, and transaction history for your specific zip codes. Higher score = more homes in the replacement window. Each playbook fires at a different RPS threshold.
Can I cancel anytime?
Yes. Month-to-month. No contracts, no cancellation fees. If the subscription doesn't pay for itself in closed jobs, it shouldn't be in your stack. Prove the ROI with the free audit first.